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We all know that social media plays a huge part in building and boosting the brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start? There are social media tools that can help!

Here are 9 cost-efficient social media software and platforms that we recommend to help make branding efforts easier


Mention is a real-time media monitoring platform. It allows you to listen to what’s been said about you on websites and social media. Enter your name in the search box and you will see what people are saying about you across different platforms, all in one place. You can react to the mentions within the tool if you’ve connected your social media accounts with it. Create an alert and you will get email notifications when people mention your name or whatever keywords you choose to monitor.


Buzzsumo is a great digital monitoring platform for you to find what content is popular and who the influencers are within your niche. Comparing it to Mention, Buzzsumo excludes social media posts and solely shows content from websites. With a free account, you will be able to see the top 10 most shared content (articles, videos, interviews, infographics, etc.) based on the keyword terms you enter. Search for your name and you will see how the articles mentioning or quoting you performed across the web in a second.


TweetDeck is an effective tool for real-time tracking, organizing, and engagement, especially when you need to manage more than 2 Twitter accounts at the same time. It can present Twitter feeds in different columns based on your needs, which allows you to monitor both your personal and company tweet feeds, participate in Twitter chats with hashtags, or follow tweets based on any search criteria all in one place.


According to a study by Buffer, tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets, not to mention Facebook and Instagram which are even more visual-oriented. It is hard to find a satisfying picture for your post sometimes, but with Canva, you can very simply create an image that perfectly matches what you are trying to say. The best part of the tool is that it provides templates with the right dimensions for a Facebook post, Facebook cover photo, Twitter post, Instagram photo, etc. which will ensure your image is presented in the right way on different social platforms.


Not sure what to share on social media? Feedly can help keep you on track. Feedly is a news aggregator application that helps gather everything you are interested in reading in one place. Once set up by subscribing to the publications you want to follow, you will be able to organize the content base on your preference, read them within the tool, and share them on social media with just one click.


Among all the social media scheduling tools, we chose Buffer mainly because of its easy-to-use interface. It is a time-saving tool that allows you to update all your social channels with one click. Besides its scheduling function, Buffer also provides content suggestions on topics including marketing, inspiration, business & startup, etc. The tool is also available on mobile.


Followerwonk is a Twitter analytics tool that allows you to search Twitter bios, compare Twitter users, and analyze Twitter followers with a free account. It helps you to get an idea about how well you are connected and who you should connect with. Their analysis tells you a lot about your followers (or people you follow) such as their location, active hours, interest, authority scores, and so on. With the Search Bios function, you are able to identify influencers within your niche and find like-minds to connect with.


UnfollowerStats examines your friendship on Twitter. It tells you who unfollowed you, who are not following you back, and who you are not following back. What’s more, you can check how active your followers are on Twitter, when they joined Twitter and the relationship between two users. This information can be helpful for you to make decisions about who to follow….or not.

Twitter Analytics

Twitter Analytics is a measurement tool provided by Twitter. It automatically generates a monthly recap for you with the number of your tweets, tweet impressions, profile visits, and new followers. In the tweets tab and followers tab, you can see more detail about how your tweets performed and the demographic makeup of your followers. We’ve blogged about how it can be a helpful tool for content marketing as well.

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