AI and AR In Digital Marketing

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AI in Marketing

The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future. Little do we realize, the change has already begun. 60% of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites. 

Most of the content we consume on our social media platforms is fine-tuned by AIs to make our stay engaged for longer! This technology is so amazing that it is projected to be a $190 billion industry by 2025 and digital marketers have an amazing opportunity to exploit this hi-tech tool.

Digital Marketing Trends

Source: Singlegrain.com

AI is a complex algorithm that teaches itself by looking at vast numbers of data about a certain field or topic and learns the patterns that work the best. The learning capabilities of the AI provide programmers with the ability to introduce effective changes in outcomes by letting the AI use the techniques it found works the best.

There are multiple examples of AI already accomplishing never thought of activities such as content writing for JP Morgan and Chase. They have adopted an AI-powered content writing assistant called Persuado. 

AI can serve many functions and act as an extension to every digital marketer who knows how to employ it. It is cost-efficient, precise, and extremely effective. Having seen so many giant companies adopting these tools, every team must have a plan to incorporate AI in their array of tools.

Augmented Reality

By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information. 

It consists of 3 basic features

  • a combination of real and virtual worlds
  • real-time interaction
  • accurate 3D registration of virtual and real objects

While virtual reality makes buzz and gets everyone excited with grand sci-fi ideas, Augmented Reality is much more plausible from a marketing point of view. Experts foresee that AR will continue to outperform VR in terms of market share. 

Brands are progressively using this AR technology to elevate the consumer experience and increase sales. 

One such example is IKEA, which has its own app that allows the users to click a picture of their room on their smartphones (iOS 11.0.1 for now) to test drive IKEA’s furniture in it. The users can move the furniture around to check out how the furniture looks different from different angles.

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