THE USE OF LINKEDIN

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A  few  days ago I had a conversation with my  grandfather  who told me that a long  time  ago men  seeking  jobs used to  keep waiting for  the employment news in the newspaper  and stood in  never ending  lines  in employment  exchanges  organised by  the government . Today  in  this  tech – driven world  that we live in every  problem has a digital solution.  We have numerous social media channels to make new friends, we have a social network  but there is something  that survives  on the basis of human resources and human relationships  that is  business. There are many social networking sites that connect people but nothing that  connects professionals. That  is when  linkedin comes into picture . 

What  is Linkedin?

It is a connection and network  building  platform. It is  also  a  platform of online learning  and  skill enhancing.  It  is an online presentation of your  profile both personal and  professional  to search for jobs  and internships .

Why LinkedIn ?

People  are  available  from  all  domains  and  industries, from young entrepreneurs to accomplished  businessmen. There is no  age  barrier.  Linkedin  is committed to forever learning  and  you  have  the  opportunity   to  learn  from  the  best. Every person who learns something  tags  the source of  learning  so other  people  can also learn from them. You can also  learn from  the portfolio  of other  people.  The key  to understanding  is great  knowledge  and  awareness. Here   you can read blogs , watch tutorials and study  the market  all  at zero  investment  but  with  great returns.  The key to creating  an outstanding   professional profile  is to  create  a  ‘COMPLETE ‘  personal profile .

Linkedin  is  a great  research tool. You can follow influential companies, have a background check  and  stay updated  with the everyday world.

  THE  USE  OF LINKEDIN  IN MARKETING  

1] IT  SHOOTS   DIRECTLY  IN THE BASKET  

Businesses  often know  who  their  target  is.  On linkedin   the professional  requirements are already   mentioned in the profile  that  makes it easier  for businesses  to reach  where they  want to reach and  whom  they  want  to reach.

2]  THE  COMMUNITY  FEELING 

Once  we join different business  groups  and  start  sharing  our views  we become a part of a community  of like  minded  people  who come together. are regularly updated  with  the latest  trends  and current  affairs.

3]IT  CONNECTS  TO CONNECT  AND  THEN CONNECT  MORE .

 You can not only follow your favourite  pages  but  you can connect  like a chain which is an extremely important  part of any  marketing strategy  as  marketing feeds  on network and connections.

 4]  WHERE  LEARNING IS ENRICHING

  We can read numerous articles, nurture ideas , observe and be aware . We can watch tutorials, view pages and study courses and share it further 

5]  NO INVESTMENT = HIGH  ROI 

6]  MAKES   YOU  JOB  READY  = You already  know the employee  and employer, the company through their  profiles, you know their daily  activities  and their  previous  history.

Linked  in marketing  is   a necessity  today. Businesses  not  only  get  their target market but relevant  information  and list  for email  marketing  as  well.  Having  a great  profile builds  a great  reputation  even before the customer meets  you  so there is less wastage of time . The algorithm  of linkedin  tells us what content shall be posted in which   time frame  which is highly important to create traffic and engagement. When  you post something  on linkedin  all your viewers and connections  are  notified  and alarmed to check on what  you have  posted. It  also provides detailed  analytics to give  an overall review  of your  marketing and  always  gives  room for improvement   if something  does not work   out. It   all   starts   with   creating an eye-catching   profile  and  a business   page.  While   creating   a page  there  are various categories  like  pages  for  small   business, medium to large  business, showcase page,  educational  institutions. 

LINKEDIN  ADS  

There   are various  types of ads  that  linkedin  offers  there  is:

1] LINKED   IN  SPONSORED  CONTENT 

2] LINKEDIN   SPONSORED   INMAIL

 3]LINKEDIN    DYNAMIC   ADS  

The  great  fact  is that all linkedin  partner  apps  display  your ads .

Today communication is an exceptional  tool.  At  linkedin  you  are the brand, networking  is not collecting  contacts  but about  planting relationships which linked  in provides in the best way possible .

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

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