A few days ago I had a conversation with my grandfather who told me that a long time ago men seeking jobs used to keep waiting for the employment news in the newspaper and stood in never ending lines in employment exchanges organised by the government . Today in this tech – driven world that we live in every problem has a digital solution. We have numerous social media channels to make new friends, we have a social network but there is something that survives on the basis of human resources and human relationships that is business. There are many social networking sites that connect people but nothing that connects professionals. That is when linkedin comes into picture .
What is Linkedin?
It is a connection and network building platform. It is also a platform of online learning and skill enhancing. It is an online presentation of your profile both personal and professional to search for jobs and internships .
Why LinkedIn ?
People are available from all domains and industries, from young entrepreneurs to accomplished businessmen. There is no age barrier. Linkedin is committed to forever learning and you have the opportunity to learn from the best. Every person who learns something tags the source of learning so other people can also learn from them. You can also learn from the portfolio of other people. The key to understanding is great knowledge and awareness. Here you can read blogs , watch tutorials and study the market all at zero investment but with great returns. The key to creating an outstanding professional profile is to create a ‘COMPLETE ‘ personal profile .
Linkedin is a great research tool. You can follow influential companies, have a background check and stay updated with the everyday world.
THE USE OF LINKEDIN IN MARKETING
1] IT SHOOTS DIRECTLY IN THE BASKET
Businesses often know who their target is. On linkedin the professional requirements are already mentioned in the profile that makes it easier for businesses to reach where they want to reach and whom they want to reach.
2] THE COMMUNITY FEELING
Once we join different business groups and start sharing our views we become a part of a community of like minded people who come together. are regularly updated with the latest trends and current affairs.
3]IT CONNECTS TO CONNECT AND THEN CONNECT MORE .
You can not only follow your favourite pages but you can connect like a chain which is an extremely important part of any marketing strategy as marketing feeds on network and connections.
4] WHERE LEARNING IS ENRICHING
We can read numerous articles, nurture ideas , observe and be aware . We can watch tutorials, view pages and study courses and share it further
5] NO INVESTMENT = HIGH ROI
6] MAKES YOU JOB READY = You already know the employee and employer, the company through their profiles, you know their daily activities and their previous history.
Linked in marketing is a necessity today. Businesses not only get their target market but relevant information and list for email marketing as well. Having a great profile builds a great reputation even before the customer meets you so there is less wastage of time . The algorithm of linkedin tells us what content shall be posted in which time frame which is highly important to create traffic and engagement. When you post something on linkedin all your viewers and connections are notified and alarmed to check on what you have posted. It also provides detailed analytics to give an overall review of your marketing and always gives room for improvement if something does not work out. It all starts with creating an eye-catching profile and a business page. While creating a page there are various categories like pages for small business, medium to large business, showcase page, educational institutions.
There are various types of ads that linkedin offers there is:
1] LINKED IN SPONSORED CONTENT
2] LINKEDIN SPONSORED INMAIL
3]LINKEDIN DYNAMIC ADS
The great fact is that all linkedin partner apps display your ads .
Today communication is an exceptional tool. At linkedin you are the brand, networking is not collecting contacts but about planting relationships which linked in provides in the best way possible .
Infinity Reach is one of the top Digital Marketing Agencies based out of Hyderabad, Telangana. We started Infinity Reach to help Companies Go Online and achieve their Marketing Goals through Digital Marketing.